Essential digital marketing articles. Like every year at La Cultura del Marketing, we want to keep the best, which luckily has been. A lot, because in the world of the digital marketing. Blogosphere there are very good professionals. Publish very good content, practical and bas on The professional and personal experience of each.
Publishing our best posts
On the total number of reads and social bookmarks. As we did last year, we want to thank bloggers for all their effort. Time, dedication and sacrifice selecting the best digital marketing posts of the year.
Obviously, not all of them nor are all of 12 months. Weeks and 365 days, my friends and fellow bloggers. Have publish a lot of quality content why we have made. A very personal but very professional selection. The type of content, the practical approach. The detail level of knowledge, the usability. To compile this list, which I hope you like and mark as compulsory reading.
My apologies to those
who are not here and my congratulations to those who are here because they are only: Miguel , Luis Villanueva , Raul Miruri , Rubén Alonso , Claudio Inacio and Jesús Pernas .
Plus a little gift at the end of the article.
They are not ordered by order of importance, since they are all at the same level.
It’s really a pleasure to be able to read valuable content every day!!!
But let’s leave the gratitude aside and get to the point:
1. Digital marketing articles: Google Analytics in Spanish, “Mega analytics tutorial for beginners” by Jose Facchin blog
This list could not be missing an article from my friend Jose Facchin ‘s blog , a reference blog in the digital marketing and social media blogosphere, although in this case it is written by a collaborator, Daniel Bocardo .
Don’t be alarmed if you see that the article never ends no matter how much you read and scroll down. It is a very complete and detailed guide to getting the most out of Google Analytics, a key aspect for any self-respecting digital marketing and social media professional. For this reason, it has earned its place as one of the “Top Posts on Marketing Culture 2015”.
After a brief introduction to web analytics, Daniel explains a fundamental part, the fundamentals, the processes, that is, the basis, which consists of: identifying objectives, evaluating the infrastructures, implementing the strategy, technical implementation, data analysis and continuous improvement. This part is supported by a great video by Gemma Muñoz .
Then he gets down to business, explaining point by point all the options of the dashboard or control panel:
A very complete and thorough guide
Read the full article: Google Analytics in Spanish, “Mega analytics tutorial for beginners”
2. Digital Marketing Articles: SEO for WordPress, the guide never written by Luis Villanueva
Today, there are thousands and hundreds of thousands of digital projects that are launched and survive using templates on WordPress, the king of content management systems for small and medium-sized businesses.
For this reason and because my friend Luis M. Villanueva ‘s article is very complete and does not lack any detail, going into the subject in depth, it deserves to be in the “Top Post Marketing Culture 2015” that we recommend reading.
The article makes things clear from the start, just as Luis is in person, stating that it is not the typical plugin installation guide but rather that he will transfer his professional experience in managing SEO projects on WordPress to improve optimization and positioning in search engines.
Starting with the Robots.txt setup
or how to work with canonical URLs, the setup in the general configuration, point by point of WordPress, goes on to detail the fundamental plugins such as SEO by Yoast, Category Tinymce and WordPress Related Post, or analyzing the loading speed…
A post that is complemented with essential tools, Linkbuilding actions… in short, an SEO tune-up for any project that is on WordPress.
Read the full article: SEO for WordPress, the guide never written before
3. Digital marketing articles: Landing pages that convert by Jesús Pernas
If we go to one of the actions or resources that a marketing professional uses the most, the landing page focused on conversion, for me, is the queen of digital marketing. For this reason, this great article by my friend Jesús Pernas had to be in the “Top Post Marketing Culture 2015”, for the originality of the subject, the depth of detail, the practical approach and the transferred experience.
A very complete post in which, after defining what we mean by landing page in digital marketing, it goes on to detail how to plan a landing page correctly, the definition of objectives, the target, 7 tricks to improve a landing page (title, images, CTA, testimonials…), measurement, monitoring and starting over…
All with just the right touch of humor from Jesus, who, as always, closes with an infographic summarizing all the content.
More could you ask for
4. SEMRUSH: the Spanish tutorial never written before by Raúl Miruri
I have been using the Semrush tool for some time now in managing digital marketing projects with clients, in the Marketing Culture strategy and in a module of the Master in Digital Marketing Management that we launched this year.
For these and a thousand other reasons, here is my friend Raul Miruri ‘s post , a detailed and thorough guide to get the most out of this tool that will not only help us with the SEO strategy.
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The article details the control panel, specifying the utilities of the free or paid version, to quickly go into a point-by-point explanation:
–he post with an infographic on the 10 essential tips to position yourself in the Top 1 on Google.
An essential article for designing and writing content correctly with an SEO focus that generates visits!!!
Read the full article: How to rank in the Top 1 on Google
6. Digital Marketing Articles: Community Manager’s Guide by Claudio Inacio Russo
In this list of the best posts, my good friend Claudio Inacio Russo could not be left out , a blogger who has worked hard this year to grow in visits and content. Of all his posts, we have chosen his first e-book, it is not a typical post but it is worth it for its content, professionalism, and practical approach, and that is why we have decided that it will be the last one, “Top Post Marketing Culture 2015”.
In this e-book you will find everything from the definition of what a community manager is, to the objectives to establish for each social network, the key functions, the 10 essential qualities of a good community manager, advice on how to succeed as a community manager, the main mistakes to avoid, the 10 essential tools…
Also, as a reader of Claudio’s Blog, I have seen that this post is among the most shared and read this year. Why is that?
In short, this is content that you should definitely read if you work on social media.
7. Digital marketing articles: How to create a blog step by step by Rubén Alonso
As it could not be otherwise, this great article by my friend Rubén Alonso had to be on this list, due to its subject matter, level of detail, practical approach, and professionalism. It is a “Top Post Marketing Culture 2015”.
A fantastic guide that explains how to create a personal blog, a professional blog, a corporate blog or a blog for an e-commerce store; where it tells us the pros and cons and gives us the optimal solution for each of them.
But it also explains how to set up the blog on different platforms such as Blogger, WordPress.com or WordPress.org, with video tutorials.
The post ends with a great summary
Infographic and even recommends other complementary posts in case it is necessary to gather more information.
Now you have no excuse not to open a blog and get to work!!!!
As it could not be otherwise, we leave you with one more digital marketing post as a gift…
The most complete guide to Facebook Ads in 2016
Another young blogger sms referral marketing: adapting to local buying habits a giant step. Year is my friend David Soto , who has publish. Very good content and is gradually gaining a prominent position. In this case, it is a great article that I once read and loved, and for this reason I could not help but include it in this selection of the “Top Posts Marketing Culture 2015”.
A comprehensive post detailing
Step by step how to get the most out of Facebook Ads, and which begins by giving us 5 powerful reasons agb directory to invest in Facebook advertising campaigns and then goes point by point: promoting your posts, promoting your page. Attracting people to your website, increasing conversions. Basic campaign configuration, ad creation.
