One of the biggest concerns advertisers have around a privacy-first future is around the feasability of retargeting, a core component of most performance marketing strategies. With less data and less tracking, how can campaigns accurately target audiences that are already known to the brand the new privacy compliant. PAIR is […]
Does your marketing work?That might seem like a simple question, but the answer is fairly complex—and it’s only getting harder to tackle Level Up Your Marketing . The key, of course, is in your measurement. But new data challenges seem to crop up everyday, from privacy-relat data deprecation to limitations […]
As we have explained on previous occasions, within the world of professional blogs that focus on marketing, in any of its variables, there are Golden quite a few awards that a blogger can apply for, from Bitácoras to Educa , including the Web Empresa awards or the Marketing Blogosphere . […]
We take a look at articles and blogs. On digital digital marketing and social media, we will realise. Focus on tools, recommendations or advice. Tricks, tutorials, success stories and analysis. Short, on providing professionals and interest. readers with useful and valuable content. Marketing professionals sometimes Now focus on this analysis, […]
Google announc at its Google I/O 2024 event last week that its new AI Overviews feature would hit the results page, changing the search experience for millions of users. The update brings AI-generat answers to certain questions to the top of the page, pulling from different web results and the […]
launching any digital project, one. The first questions you must ask yourself how you going to generate. Qualifi web traffic. Or, in other words, what actions are you going to take to ensure that your website receives daily visits. Ask yourself question before launching Website or digital project. This will […]
As every year at this time, we are marketing immers in the development of the Digital Marketing Plan of the company or digital brand. A working document that must include the objectives, the action plan, the basic budget, measurement and analysis, timing… And of course, it essential The digital marketing […]
Essential digital marketing articles. Like every year at La Cultura del Marketing, we want to keep the best, which luckily has been. A lot, because in the world of the digital marketing. Blogosphere there are very good professionals. Publish very good content, practical and bas on The professional and personal […]
Google Keyword Planner answers the question: how many times do you sit down at the keyboard and don’t know what topic to write about in your next article? Once at some moments we have no ideas about what to write and what not to, maybe our topic is very broad […]
With new technologies, today’s consumer has become more adept at recognizing when a brand wants to sell its products and/or services. Due to the ease of accessing information, the messages emitted by brands must be increasingly subtle. Inbound Marketing has emerged as the answer to this situation. What is Inbound […]
