After immersing themselves in a VUCA environment, companies and businesses are now migrating to a BANI environment, where IT is the compass and reference point for creating value, making a difference and achieving an adequate balance between processes, people and technology. In this context, the curriculum of this Program from the Pontifical Catholic University of Chile promotes the development of key skills and knowledge to provide you with solid training in the management of Information Technology (IT) and for the implementation of new technologies. Its main objective is for you to be able to create and build true competitive advantages for your organization.
This program includes
One week of orientation
three content modules of two weeks each, for a total of seven weeks. Experience and flexibility in learning in a 100% online environment that adapts to your schedule. Weekly learning plan and objectives .
Weekly content available 24/7 on the digital platform
Tutoring: weekly synchronous session with the program tutor, who will be available to clarify doubts about the content on the platform.
Wide variety of resources: explanatory videos from the teacher, interactive elements and graphics to ensure a dynamic and engaging experience.
Technical support: via phone, chat and email to help you with any problems or queries related to the platform or the program.
Certificate: All participants who successfully complete this program receive a Digital Certificate with an official UC Chile verification code.
UC Berkeley Executive Education faculty have strong relationships with industry. Program content is inspired or derived directly from research and applications from companies including:
Cambridge Analytics
One of the most high-profile data breaches of all time occurred when Cambridge Analytics sold Facebook user data and violated API terms and conditions. Learn how legal and ethical considerations influence digital business transactions.
Panera Bread
At Panera Bread, customer experience was being affected by long order placement and wait times. As a data-driven company, it was able to use customer data to attack the problem. The chain designed and launched its “order ahead” mobile app, which significantly reduced order placement and wait times. It also updated its staffing algorithm to achieve significant operational benefits.
PayPal
How can a payments platform work for any transaction? It requires both sellers to get on board, presenting the age-old chicken-or-egg problem – which came first? Learn how a one-sided marketplace can evolve into a two-sided marketplace where both buyers and sellers get value.
Faculty
Learn from our distinguished faculty at the forefront of information and communications technology, online marketing strategy, and management philosophy.
SAMEER B. SRIVASTAVA
Associate Professor and Harold Furst Chair of Management Philosophy and Values
Sameer B. Srivastava is an associate professor and Harold Furst Chair in Management Philosophy and Values at UC Berkeley’s Haas School of Business and is also affiliated with UC Berkeley Sociology. His research unravels the complex interrelationships among the culture of social groups, the cognition of individuals within these groups, and the connections that people forge within and across groups.
Path to Alumni Benefits
Enrolling in the Digital Transformation: Leading People, Data, and Technology program can be your first step toward earning the Certificate of Business Excellence (COBE) from UC Berkeley Executive Education. The Certificate of Business Excellence provides individuals with the opportunity to acquire and hone new skills in a timeframe that fits your busy schedule. Participants will earn a badge of excellence with certification from a top-tier university and enjoy the flexibility to complete the program in up to three years.
Learn more about the program and associated alumni benefits .
Networking and events
Join local alumni chapters or clubs in your region
Participate in the Berkeley Haas Annual Alumni Conference
Attend select Berkeley Haas and Berkeley Executive Education networking events open to the COBE community
Exclusive Berkeley Resources
Activate an @haas.executivealumni.berkeley.edu email address for forwarding
15% off the list price of future eligible Berkeley Executive Education programs.
30% off the list price of future eligible programs after completing your Certificate of Excellence in Business.
Public access for visitors to selected campus libraries and university database services.
News and communication
A complimentary one-year digital subscription to California Management Review
Berkeley Haas Alumni Newsletter
Berkeley Haas Alumni Jobs E-Newsletter featuring job postings from distinguished employers
Haas Insights offers the latest research and thought leadership from industry speakers and professors.
A UC Berkeley Certificate of Excellence in Business provides individuals with the opportunity to create a personal plan of study structured around our four academic pillars. Participants will earn a badge of excellence with certification from a world-class university and enjoy the flexibility to complete the program in up to three years.
This program is ideal for:
C-level executives looking to use sustainability as a competitive advantage and drive business growth in a post-pandemic world.
Mid-level and senior managers aiming to achieve business sustainability through innovative solutions.
Consultants who seek to provide innovative and sustainable solutions to their clients to solve business problems and demonstrate credibility and capability through a well-recognized program.
Businessmen and Entrepreneurs interested in guiding their company towards sustainability.
You will complete this program knowing:
Create conditions for the organization to carry out its governance based on ethical premises and in line with the legislation.
Assess risks to the future of the business, investment demands and create an agenda.
Review project portfolio management from an ESG perspective, considering the Environmental, Social and Governance axes.
Structure an innovation agenda that includes ESG, paying attention to Brazilian cases that did not produce good results and successful examples.
Implement good governance practices that ensure results for the business and greater competitiveness in the market.
Understanding innovation as the driver of ESG, paying attention to climate challenges and emerging technologies.
Recognize that ESG revolves around the concept of sustainable development.
