With new technologies, today’s consumer has become more adept at recognizing when a brand wants to sell its products and/or services. Due to the ease of accessing information, the messages emitted by brands must be increasingly subtle. Inbound Marketing has emerged as the answer to this situation.
What is Inbound Marketing?
Inbound Marketing is a strategy that consists of applying non-intrusive techniques to capture, retain and transform leads into clients. The purpose of this strategy is to accompany potential clients through appropriate content at each stage in order to maximize the number of contact points and brand awareness.
Once the buyer persona has been defin
Necessary to contact them, especially at the beginning of the purchasing process for a particular product. Taking advantage of a content marketing strategy, the appropriate content is generated according to the phase in which they are and up to the final stage.
Inbound Marketing provides advantages to companies that implement it. Among the main ones are:
Increase marketing qualified leads
Double them in one year and multiply them by 7 in two years.
Increase leads: multiply them by 5 in one year and by 14 in two years.
Increases the number of visits to the website. It quadruples them in the first year and multiplies them by 12 in two years.
The main goal of Inbound Marketing is not to “attack” the consumer with obvious messages and attempts to sell. The key is to be where the consumer wants and to provide value at the right time.
Through social media, content marketing and SEO, companies ensure that their potential customers find them when they need a service or product.
Inbound Marketing Facts
Hubspot, one of the biggest companies in Inbound Marketing, presented its Annual Report on the State of Inbound Marketing . This report was based on 3,339 interviews with marketing professionals in 128 countries. Here are some of the most relevant data:
Marketing professionals already put it into practice
It is effective because it generates 54% more leads than traditional outbound marketing.
48% of marketing professionals plan to increase their investment in this discipline. This is the third consecutive year that advertisers have increased their budgets for Inbound Marketing.
It’s a good time to have a customer-centric website. Inbound Marketing generates 100% more conversions than Outbound.
The cost per lead of Inbound Marketing is lower than that of Outbound Marketing.
Inbound Marketing specialists are increasingly in demand. Hiring in this specialty will increase by 125% in 2013.
The amount of time spent during working hours on inbound marketing tasks has already risen to 44%.
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All companies and businesses have
the ultimate goal of transforming leads into customers. But at the same time, they must build customer loyalty so that it is the customer who seeks out their products and not the company who seeks out the customer.
How do I create the best Inbound strategy?
Once you are clear about what resources and budget you have, the first thing you should do to develop an efficient Inbound Marketing strategy should be to define the objectives you want to achieve with it and with the rest of the strategies that make up your marketing plan.
When setting goals, the next step may be to start by evaluating your website’s ability to attract visitor traffic, convert leads, or even close sales. Some of the KPIs you can analyze to set your goals are:
Number of monthly visits
Number of leads (emails) or conversions per month.
Traffic sources: Social Networks, Blogging (Guest Post), SEO, Adwords, Email Marketing, Direct.
After establishing your objectives, you need to define the characteristics of your ideal buyer. The buyer persona is the basis for this type of marketing strategy. It will allow you to know exactly the needs of your ideal buyer and the most appropriate way to communicate with them and sell your product.
The best way to create a Buyer Persona is to answer a series of questions that will help you put yourself in their shoes, or rather, to think in the same way as your ideal client. These questions will depend on the business as well as the product or service offered.
The third step in developing your Inbound Marketing strategy is to design a Content Marketing strategy . Many companies that do not have the resources to generate a content plan on their own turn to specialized content agencies.
The phase of defining a Content
Plan requires time. It is necessary to carry out exhaustive research on the content to be shared and the topics to be covered.
During your research, you should keep sms referral programs: strategies for building a global
network in mind that you will need to create different types of content for each stage of the Sales Funnel, since each potential client will be at a specific stage.
The sales funnel is the purchasing process that occurs in Inbound Marketing. It consists of three stages:
The next step in developing
Your Inbound agb directory Marketing strategy will be to define the keywords or terms that are most used by your target audience. Specifically, those used to find information about your product or service.
