Google Keyword Planner answers the question: how many times do you sit down at the keyboard and don’t know what topic to write about in your next article?
Once at some moments we have no ideas
about what to write and what not to, maybe our topic is very broad but at that moment we don’t know if that article we have in mind is really going to work for us or we are just blank. We need content for SEO but we are blocked
Having a planned editorial calendar for your blog is one of the most important things you should keep in mind for 2016. The key to having a blog that works is to be as productive as possible.
That’s why in today’s article I’m going to show you 6 methods to find ideas that accompany your content marketing strategy using the tools that Google makes available to us. Let’s go!
1. Google Keyword Planner
Google Keyword Planner is Google’s number 1 tool and one of the most powerful ones that exists today. It is also completely free, although its main objective is to help professionals who are dedicated to advertising through Google Adswords or SEO’s who are looking for business opportunities. It is an ideal tool to fill your blog’s editorial calendar with new ideas.
Let’s see the steps you must follow to use this tool:
Step #1. Google Keyword Planner: Log in with your Google account
There is not much mystery to it, you log in with your account, you will have to fill in some information and it will let you use the tools normally.
Google Keyword Planner: new keywords
Once inside, in the Tools section of the menu you must go to “Keyword Planner” and that is when you must click on the option “Search for new keywords”, in this option Google will give you a lot of related words that users use to search for things about your topic.
Step #3. Google Keyword Planner: Filtering the search
Depending on the language of your project or the area it is targeted at, you can segment the results. This way, you get real data. If your market is only Spanish, having data from American countries would only falsify your searches, and that is something you want to avoid. Google allows you to segment by:
Google Keyword Planner
Step #4. Google Keyword Planner: Choosing the ideas you like the most
Once you have entered the keyword you want to get ideas for, Google Keyword Planner will show you 2 main tabs, ideas in ad groups or ideas for keywords . With the first one you can find Google’s suggestions in a more grouped way and with the second one you can directly see each of the recommended words.
Google Keyword Planner
As you can see, using the word “recipes” we can get a lot of ideas to write about and in turn if we use any of those words in the Google planner we will get more, this way we can create a list with a lot of articles to write about.
Google Keyword Planner
What data should be taken into account in Google Keyword Planner?
The most important data that we have to take into account from this tool are:
Average monthly searches – This way you will know if users are interested in that topic.
Competition – If there is high advertiser competition, it means that it is a keyword that is very interesting for users. If it is low, it is quite likely that people will not have much interest in it.
Search volume trend – It is very important that you take a good look at whether the keywords you choose have a balanced search volume trend, that is, people search for them throughout the year and not during short periods such as Christmas or Summer. At first, you should focus on articles that are timeless.
The searches suggest
The Google box when you are typing in it, these suggested searches are based on searches that you have previously performed or that are common among users, it is a great way to find search strings that people use and that can be great for creating articles.
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Google Keyword Planner
3. Google Suggest y Google Keyword Planner
Have you seen those search suggestions that Google gives you at the bottom of the page? These are Google’s related searches and are the second level after Google Instant. Not everyone takes them into account when looking for topics that interest users, which is a serious mistake.
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4. Google Trends y Google Keyword Planner
Google Trends is a tool that will allow you to see the latest trends in any topic in real time . You will be able to find out if people in your country are talking about the Golden Globes or a famous actor. It also allows you to search for information on the topic that interests you the most to find current topics that could be great for you.
Type the word that interests you most into the search engine and Google Trends will give you important data such as:
User interest over the past few months can be compared to other topics.
Interest depends on the area (continents, countries or even provinces and localities).
Related searches and increasing.
Your interest should in relat sms referral marketing: embracing cultural diversity for success searches and those that are on the rise, this way you can write about current articles that people are very interest.
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Search Console , also known as WebMaster Tools (Google agb directory Developer Tools), is a fantastic tool for viewing the searches through which users have reached our website . This way, we can know what they are looking for and offer it to them directly.
