How to write content for SEO and your readers

SEO content here and there, Google rankings, gaining positions and so on. In an online world where inbound marketing and branding are becoming more important every day and where competition is fierce, there are times when we have to stop and think if we really have to focus so much on search engines, on writing SEO articles or thinking in SEO writing mode or looking for a connection with our readers. Success lies in balance.

Want to create an audience through

your website and get those readers who arrive through search engines to become regulars, you must create content not only aimed at search engines but also at your users.

Connecting with both through your texts is an art and we often fail at it, abducted by the keywords, titles, density, etc. that we have to use to optimize our article so much that in the end we forget the most important thing, the soul of it.

Article, I’m going to give you some

Tips that you should keep in mind before hitting the publish button to win over both of them.

SEO Content: Write about Current Topics
The fundamental rule of any successful blog is that you must write fresh and interesting content . You must focus on writing about current topics. The first reason is because you will have less competition in search engines than topics that are well-trodden. Second, users love to read about current and new things. If we like the article, we will not hesitate to comment on it, share it or link to it. So you don’t always have to think about SEO content.

If you don’t know how to find current topics, you can always use any of these options:

Take a look at what your competitors

See what’s going on in Google+ communities, Facebook groups or Twitter.
Read forums related to your topic.

SEO content: write naturally

Forget about the days when websites wrote as if they were writing content for one of those boring and insipid political newspapers. Give your text personality if you want people who read it to connect with it and leave with a good taste in their mouth.

Thousands of articles are published every minute and hundreds of new websites appear… if you don’t give your text naturalness and sparkle, you are destined to end up at the bottom of the rankings.

Don’t desperately seek search engine optimization and prioritize communication with your readers . Write naturally, as you would when talking to any other professional colleague while having a drink. Address someone in particular, don’t speak to the majority, be personal and approachable, funny and witty. When you look at your Analytics account, you’ll find a nice graph that broadly marks all those visitors who return to your website because they liked it.

Don’t repeat your article’s keyword over and over again. Instead, use related keywords.

SEO content: take care of your text format

It is important that you take great care of the “skeleton” of your text, always making it easy for your readers. Remember that we don’t read, we scan, and with the amount of information we have on the Internet every day we do it faster. Make it easy for me to see at a glance what you are offering me so that I can quickly assess whether I want to stop and read it or not.

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Some tips I can give you about readability

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Use short paragraphs that are no longer than three lines.
Put your headers to good use.
Take advantage of bold and italics to highlight interesting things in the article.
Use an appropriate font size and typeface.
Think carefully about how your content reads on mobile devices.

Forget the Juan Palo mentality “I cook it myself, I eat it myself” . If you want the people who read you to trust you and what you have to offer them, start by providing them with value first. I am tired of reading websites that tell you they have a miraculous method to help you fly through the sky as if you were an angel, and once you start reading, they don’t tell you anything at all, it’s all fluff.

If you are going to write content that does not add value, it is better not to write anything because you are going to waste your time and the time of the people who come to take a look. That is not the attitude you should the impact of mobile technology on sms referral marketing follow and it will certainly not get you anywhere. Every time you write an article, make sure that your article helps, inspires or provokes feelings in your audience, otherwise it will not have served you for anything.

Meta description and meta title are very important in SEO content

What is the first thing a user will see when they do a search on Google? The meta tags in your article title and description, take care of them if you want them to click on them.

SEO, but they  affect SEO indirectly

Create an eye-catching title that generates agb directory curiosity and a description that is in line with the topic the article addresses and the problem it solves. It is also advisable to use structured data to increase your CTR.

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