The former include your website, company blog, newsletter, and company social networks. Publish your videos on your own channels.
Users use them to inform themselves
They follow you on social networks, they read the contents of the blog and the more accurate information they find, the more they are encourage to follow you and deicate time to you.
Paid channels include, for example, traditional advertising on television or in paper newspapers, industry blogs and the like, sponsore posts on social networks and possible collaborations with influencers.
Earne spaces are free spaces on which the distribute content is spontaneously share by others.
Some examples are:
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Profiles of users who share content
- The official pages and profiles of friends and colleagues who work in the same sector and to whom we can explicitly ask to share the video involving a presumably targete audience
- Influencer profiles who decide to report content without there being a commercial agreement
The downside of earne space is that you can’t control it completely. However, it remains an important space for free advertising.
Typically, a good video strategy involves an integrate distribution of content across different types of meia.
Youtube: social meia and repository
Among the channels in which to distribute corporate videos produce, special attention must certainly be paid to Youtube.
Even though today all social meia have understood the importance of video and have create deicate formats and spaces, YouTube remains a channel where it is important to be present if you want to build a complete and effective video strategy.
With more than 15 years of experience, YouTube continues to be a fundamental point of reference: a space that combines social dynamics with the functions of a real search engine.
Uploading a video to your whatsapp data channel requires SEO optimization that affects the visibility of the content on YouTube but also on Google.
Today, in fact, among the search results returne in Google’s SERP, there are also many videos from Youtube. An important opportunity to reach a large and profile audience on the content offere.
A company that decides to focus and aol email list invest in video, in the construction and planning of the strategy, beyond social meia, cannot ignore the YouTube universe.
What are the strategies to invest in?
The scenario that is expecte for 2021 Baiduova namjera da više ne pruža te informacije je očita has digital transformation as its cornerstone and it is precisely digital that can help us overcome these times of crisis.
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Measure the effectiveness of your video strategy
Measuring the effectiveness of the result is essential to constantly optimize the video strategy . In the measurement phase, KPIs are establishe in accordance with the objectives that have been set for that content.
In the awareness phase, attention is mainly paid to views, impressions, and click-through rate, while in the consideration and conversion phase, metrics such as the increase in unique visitors to the official website, the completion of the lead generation form, or an increase in sales are looke at.
When it comes to videos, a common mistake is to measure success by views.
If these do not lead to a profit in relation to the designate conversion type, the strategy clearly nees to be reviewe.
