Don’t forget to test multiple times and combine multiple promotional programs. Because what you think is interesting, is not necessarily attractive to consumers. Also read: Website & Branding Services – Create a Professional Company Profile #3. Branding Strategy Before the sales team can sell, of course the role of brand strategy is very necessary. Because it has many benefits, such as: Determine brand identity Selection of packaging and label designs Create marketing tools that can support the sales team such as (business cards, uniforms, company profiles, catalogs, etc.) Support and marketing strategies are often ignored by business owners and only assume that the sales team is responsible for the company’s sales and revenue. In fact, you must realize that without the right marketing strategy, your sales team will struggle to achieve their assigned sales goals. Marketing Consultant Services For this reason, start reviewing your company’s marketing strategy. But if you find this difficult to do, you can also use the services of an experienced marketing consultant. SeputarMarketing is a marketing agency that provides marketing consulting services to help you determine effective and efficient marketing strategies.
To really understand the differences and benefits between the two, it is a good idea to dissect the definitions of marketing and sales from the most basic. An economist named Philip Kotler, Professor at the Kellogg School of Management, Northwestern University, defines marketing as a system of activities designed to determine price, channel or distribution, and promote products and services that meet the needs and desires of target customers (in the sense of your market) to achieve certain business objectives Meanwhile regarding sales, Mr. Kotler argued that sales is the process of persuading, persuading or persuading customers to buy a company’s product or service. So if you can summarize it, marketing actually happens from the beginning of the sales stage. Its function is to stimulate increased demand for your products or services with the right marketing strategy. Well, sales, meanwhile, is a continuation process of marketing. His job is to satisfy customer requests, as well as create a connection or communication with customers. They are the executors of all the plans made by the company in order to make a profit.