launching any digital project, one. The first questions you must ask yourself how you going to generate. Qualifi web traffic. Or, in other words, what actions are you going to take to ensure that your website receives daily visits.
Ask yourself question before launching
Website or digital project. This will help you avoid bad times and your site ending up being abandoned in the digital universe.
Referring to specific actions
Digital marketing professional can implement, adapting them to their business model, their marketing strategy and the achievement of their already established objectives.
In this article we leave aside the SEO part that is essential or the management of Social Networks .
But let’s get down to business and not waste any more time, which is what really matters.
Generate web traffic with Digital Advertising
Digital advertising is a powerful paid tool that can help us achieve our final goals of visits and conversion. As long as we define the strategy well, set the objectives, do A/B testing, measure and correct.
Case we tell you two alternatives
Display or digital advertising campaigns, that is, the hiring of banners or advertising spaces on third-party websites, make it possible to project our brand on other websites, such as media outlets, blogs, specialized sites, forums… reaching regular readers, potential audiences and those likely to visit our website or digital platform.
A way to optimize the budget
(spend exactly what you want to spend). It allows us to perfectly delimit and define the target audience we want to address; the type of site we want to appear on. And therefore what content we want to associate with.
It also allows for full monitoring of the campaign to measure the click rate, total visits and conversion rate on a daily basis, allowing for corrections to be made at any time.
Affiliate networks
Among the advertising campaign options we find Google’s affiliate networks, which allow us to launch massive campaigns on the display network that Google has been creating over the years.
In this sense, we can launch campaigns on sites of certain sectors or brand the target profile that interests us most.
There are many tools, from Zanox to Trade Tracker or Tradedoubler .
Generate web traffic with Social Ads
We are not going to talk about publishing content and posts on different social networks as an effective way to drive web traffic. Because we assume that you are already doing it. Remember that there are websites that receive 70% of their visits from social networks.
In this case, it is necessary to work very hard on the content, the curation of third-party content, the design and originality, and the contribution of differential value.
In this case we are referring to campaigns on Social Networks, Facebook Ads, Twitter, Instagram.
By creating small campaigns aimed at generating traffic, we can segment the type of audience. Adjust the type of content, apply original creativity and launch the campaign to see how many new clicks we get.
Generate web traffic with Content marketing
Anything that involves creating good content and offering innovative solutions, solving a problem or offering a differentiating point of view will always be welcome in the digital world.
Once we have created the content, we can take three paths:
Corporate blog
This is the usual way, either by setting up a blog within the corporate site, setting up a separate blog or creating a personal image blog that points directly to the brand.
Depending on the type of strategy we have and the objectives, we will choose one solution or another.
The blog and its content will cause third parties to share your posts or articles. This will attract new profiles and make them click to visit and see or read your content. Once there, we must take advantage of the time they spend on the site to be as long as possible to generate a conversion or to visit the brand’s products and services.
If we do not want to complicate our lives with the comprehensive management of a blog, we can choose to publish on third-party blogs or on sites that allow uploading articles.
Of course, we should always analyze the page rank and the authority of the site beforehand to ensure that this link will help us as a link building strategy in addition to generating new visits.
To give you an example, if you had a marketing consultancy and you wanted to carry out this strategy, you could send a contribution to the Semrush blog , to Windup , to WWWhatsnew or to Tristan Elosegui’s blog or even to La Cultura del Marketing .
Although are fewer and fewer
Type still media websites, for example, that allow you to have blogs within the site itself. It is a good way for the content to be backed by a prestigious brand and to reach new visitors.
External articles
Another possibility is to establish collaborations with websites or sites where you can periodically submit articles. If it allows you to include links, we will have already made progress in generating traffic. If not, it will help us to create a brand reputation, associate valuable content, and ultimately the visits will decrease on their own.
Forums and curation sites
There are thematic websites that allow registered users to upload links so that other users and readers can read, share and vote on the most popular content.
If we find websites related to our sector or to the business development of our brand, it can be another way of generating web traffic.
In digital marketing and social media we have Marketing Fan, Marketer top, Bitácoras, Paper Blog…
Generate web traffic with Google Ads
Google, as a good private company, provides us with another paid tool, which falls within the part known as SEM, and which consists of sponsored links in the searches that the user performs in the search engine itself.
Our Pocket email data: 100% Verified + Quality Data Methodology Search for business contacts using multi-criteria… List your products email data and services. This means 24/7 phone support and all of them will appear in our email data when you use them to grow your business. This phone number database is 100% accurate as our data is generated through a manual process. The email data you get should be quality profiles (more like frozen opportunities) for long term survival.
Depending on the keywords, we will bid against our competition to appear in the top paid positions. Google shows us the first two or three results as featured and the rest of the results are included on the right side of the screen.
It is another way to launch small ads that seek not only to position but also to generate qualified web traffic.
Generate web traffic with video marketing
It is now a reality that video is the format that is most shared, has the greatest viral power and impact within the digital world.
The tools that generates the most web traffic
To do this, we must be very clear about the objectives, define the target, the content and the duration of the same (the shortest format works best). From there, decide if we will insert it on our site, on the blog, on a third-party website, on the YouTube channel, it will be the final piece of the landing page of the display campaign or we will try to achieve the success of going viral.
In this sense, if the content given away is of quality, it will be like an attraction for new visitors who will access the website to download it.
It depends on the ingenuity and planning of the digital marketing professional to get the most out of the action, for example by giving away the download if the interested party sends an invitation to a friend who might also be interested in the content.
Generate web traffic with social contests
It is clear that designing attractive social media contests aimed at attracting new visitors works really well.
The keys are an attractive prize, a lot of creativity and originality, a clear definition of the objective, implementation and execution, and subsequent measurement.
If we meet all these requirements, the contest will end up being viral and shared and therefore new users will visit our website.
Generate web traffic with Gamification
Although no longer as popular. It still an effective way to generate web traffic through games and tests.
Gamification is a powerful tool for attracting overcoming language barriers in sms referral campaigns customers. As long as the game desig according to the strategy. And its content relat to the brand, is free. Can shar allows other players to invit. The brand’s value proposition. The link integrat, and launch freely into the digital environment.
With these requirements, and fitted into a rational action plan, it can achieve very good results.
Generate web traffic in the offline world
Last but not least, there are the offline actions b2c lead that we can launch aimed at converting visits, whether through QR codes, Bidi, readers or water stains or NFC technology… the objective is the same: to impact and derive traffic to the site.
