Word of mouth has been an increible growth channel for Ooni

Jimmy Butler’s love of coffee, couple with his entrepreneurial spirit and boundless energy, le to the creation of BIGFACE. Jimmy Butler sees BIGFACE not just as a brand, but as a community experience that seeks to lovingly tell the stories of the people behind the coffee beans.

 

Ooni Pizza: The Audacity to Develop New Product Lines During a Growth Peak

To grow beyond what’s possible, you have to strike while the middle east mobile number list iron is hot. Ooni Pizza was in the process of developing an entire category of portable pizza ovens when an unexpecte market opportunity struck. The company’s sales skyrockete due to the lockdowns: all those people stuck at home for 18 months wante to try their hand at pizza making. Seeing this and reacting quickly, the company did everything it could to grow its business and its products.

 

We spoke to Ooni’s Head of Marketing, Corey Maynard, to learn how to develop new product lines during a growth spurt.

 

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How did that happen?

 

Ooni Pizza: For someone who has never seen a pizza  Tomhas tromluí margaíochta oven that heats up to 950 or 1,000 degrees and can cook a pizza in about a minute, it’s a shock the first time. It’s always been a buzzy product, a product that people buy on the advice of their friends and family. We nee to find places where we can continue existing conversations that make it easier for us to do so, rather than starting from scratch. Starting with a product that people love to talk about really helps.

 

How have you evolve to meet demand that you couldn’t reasonably have anticipate 18 months ago, or even when you starte?

 

Ooni Pizza: You have to scale on all fronts agb directory when you’re growing at this pace. The first thing that happens is that demand is much higher than your inventory. You have to make sure that your supply chain is flexible and able to adapt if you’re going to be able to meet or even excee the targets that you’ve set for yourself. 

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