Inbound marketing steps If you want to succeed in attracting qualified traffic and converting it into prospects and then into customers, the first step is to identify and target the problems of your future customers. The most effective tool to achieve this is the buyer persona: a fictitious representation of your ideal clientele. This should be created in a content strategy logic .
Content Strategy def: Content strategy is a systematic approach to creating, publishing, and distributing content with the goal of generating customer engagement, building brand awareness, and increasing sales.
Organic SEO (Search Engine Optimization
Inbound marketing steps The most effective way to attract visitors interested in your products or services. It is a long-term, ongoing process based on trust and the relevance of content strategy. SEO encompasses the techniques implemented naturally to allow a site to Email Data appear as high as possible in the list of search results carried out on a given subject. (more than 200 SEO criteria)
By optimizing your content to meet the needs of your target audience, you will rank well and benefit from a flow of qualified visitors to your website.
A study by GE Capital Retail Bank shows that 81% of consumers start researching online before making a major purchase and 57% of B2B marketers say SEO generates more leads than their other marketing initiatives.
Social media as a content strategy
Social media is a great way to grow your community and promote your content. In fact, there are 52.60 million users on social media, which is 80.3% of the population. When you post on social media, people see your content and engage with it, which Taiyuan Mobile Phone Number List can lead to more shares and likes for your content. (Facebook, Twitter, Tiktok, Pinterest, Instagram, LinkedIn.
Ask yourself these questions: What content on Instagram can be published to increase your Instagram visibility ? What is the best social network for your business?